posted on | written by Jim Walsh
PR companies throughout the world are in the main SMEs. By and large their work comes through word-of-mouth recommendation from developing and maintaining relationships.
Delivering a high level of service that meets client expectations is obviously also a must. You don’t get recommended unless your supporter is confident of your ability.
Networking is an essential part of this process, whether it is keeping in touch with business acquaintances, creating opportunities to meet potential clients or becoming involved in industry organisations and events.
Online networking, such as LinkedIn, is very popular but there will always be a role for networking in the flesh, so to speak.
There is an art in networking and it is no different to any other aspect of doing business, put the customer first, in this case the customers are the people you meet at networking events.