Jim Walsh

Last week I met a man whose name I knew, but I had never met him face-to-face. He had been a public critic of a former client (now retired) of Walsh Public Relations, during a particular period of time some years ago. Nothing personal - just business.

We spoke for a short time about our mutual connection. It will come as no surprise to hear that we had very different views of our former client as we viewed the person from very different perspectives.

My views were far more positive than his. I remembered my client as a leader, driving an organisation through
massive change. Articulate, passionate and someone who rarely raised his voice. His body language spoke volumes.

Remembering the years I had worked with this former client and many other people led me to think of how observing their management style and business techniques had influenced my thinking and my career. It reminded me that one of the great rewards of working in Public Relations is the opportunity to watch and learn from others.

For aspiring Public Relations professionals watching and observing people is one of the most valuable learning disciplines you can develop.

Mind you the reverse is also true. Be aware that others are observing you. Managers will always be on the lookout for good talent because the world of modern business is one of constant change. And although the current economic climate has reduced the incidence of job-switching it is still a factor of business life.By and large people will no longer stay with an organisation unless they are finding a sense of fulfillment or enjoyment.

The way you deal with people is a crucial area of Public Relations practice. It is one thing to be at the top of your game technically but your people skills are equally or much more important.

How you approach your dealings with them, at a professional and human level, will shape their views of you.

The way to make a good impression is to always approach each task with a spirit of enthusiasm, a desire to achieve specific objectives and to understand the effects of your success or otherwise, on those who have an investment in what you are seeking to achieve.

Doing what is right for its own sake is never wasted. Other outcomes are a bonus. Maybe even bringing the ultimate accolade, the unexpected phone call asking if you would like to talk about a better job.