Air Canada Rouge

With an innovative, fresh and contemporary approach, Air Canada rouge's promise is that your trip begins the moment you board. So, when asked to support the launch of its leisure service into Ireland, Walsh:PR could not have been more enthused.

Our communications plan was based on a mix of traditional and digital advertising which we supported with an impactful and effective media launch. The result was extensive national coverage of the new service in print, broadcast and online media, as well as exposure of the new-to-the-market Air Canada rouge brand and service among the all important travel trade media.

Following a successful launch, Air Canada rouge has  increased its frequency of flights in a highly competitive market.

Air Canada Rouge

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