Walsh:PR has been working with manufacturers, retailers and distributors in the toy sector for many years. One such company is Banaghan & Co, an Irish toy distributor based in Tipperary that specialises in popular farm toys, ride-ons and die cast models from the robust and life-like Bruder, Siku and Rolly ranges. We've been involved in the creation and development of the Fun on the Farm brand that collectively promotes the full range of farm toys to both urban and rural families, educators, retailers and many more.
Our first challenge in growing the brand was to introduce urban Mums to the farm toy play experience. We identified that social media was the most targeted and cost effective platform to achieve this. By creating relevant, value added and entertaining content, the lifestyle-orientated Fun on the Farm Facebook page has grown from strength to strength. As well as showcasing the farm toy brands, the page is a one-stop source of all things farm-fun related. It provides details of family-friendly events around Ireland related to the outdoors, tips and tricks for gardening and growing your own vegetables with kids, fun farming facts and family craft ideas.
To support this online activity, Walsh:PR has also devised attention grabbing and focused traditional media campaigns during the all-important toy purchasing occasions such as the Christmas period.
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