Banaghan’s

Walsh:PR has been working with manufacturers, retailers and distributors in the toy sector for many years.  One such company is Banaghan & Co, an Irish toy distributor based in Tipperary  that specialises in popular farm toys, ride-ons and die cast models from the robust and life-like Bruder, Siku and Rolly ranges. We've been involved in the creation and development of the Fun on the Farm brand that collectively promotes the full range of farm toys to both urban and rural families, educators, retailers and many more.

Our first challenge in growing the brand was to introduce urban Mums to the farm toy play experience. We identified that social media was the most targeted and cost effective platform to achieve this. By creating relevant, value added and entertaining content, the lifestyle-orientated Fun on the Farm Facebook page has grown from strength to strength. As well as showcasing the farm toy brands, the page is a one-stop source of all things farm-fun related. It provides details of family-friendly events around Ireland related to the outdoors, tips and tricks for gardening and growing your own vegetables with kids, fun farming facts and family craft ideas.

To support this online activity, Walsh:PR has also devised attention grabbing and focused traditional media campaigns during the all-important toy purchasing occasions such as the Christmas period.  

Banaghan’s

You might also be interested in:

Perrigo

Perrigo

Another string to Walsh:PR’s bow in the healthcare sector is Perrigo, the fastest growing consumer healthcare company in Ireland and the UK.&...
read more »


Air Canada Rouge

Air Canada Rouge

With an innovative, fresh and contemporary approach, Air Canada rouge's promise is that your trip begins the moment you board. So, when asked t...
read more »


Titanic Belfast

Titanic Belfast

Having won the prestigious title of World's Leading Visitor Attraction at the World Travel Awards, Walsh:PR supported Titanic Belfast in p...
read more »