MyMilkman.ie

To coincide with the 25th anniversary of Dublin city's millennium, Premier Milk appointed Walsh:PR to help drive awareness of MyMilkman.ie, a dedicated team of milkmen delivering fresh dairy produce to Dubliners’ doorsteps every morning.

Our challenge was to trigger nostalgia about the milkman and start a conversation that got Dubliners' reminiscing about Dublin in the 80’s. MyMilkman.ie also required us to promote the added dimension of an online ordering service, enabling customers to manage, change and pay for their order online.

We devised a communications campaign that combined research, online and offline media relations tactics and celebrity engagement with an 80's themed photocall. The result was extensive print media coverage, interviews and mentions on national broadcast media and online commentary and imagery.

As well as promoting the convenience and benefits of the contemporary online service offering through MyMilkman.ie, the campaign also re-invigorated the traditional concept of the doorstep delivery and successfully placed the Milkman back on to centre stage. 

MyMilkman.ie

You might also be interested in:

SVP

SVP

The Society of St. Vincent de Paul (SVP) is the largest voluntary charitable organisation in Ireland.  It focuses on taking a practi...
read more »


AstraZeneca

AstraZeneca

Working with companies that are focused on improving health is something we get particular satisfaction from at Walsh:PR.  We’ve support...
read more »


Banaghan’s

Banaghan’s

Walsh:PR has been working with manufacturers, retailers and distributors in the toy sector for many years.  One such company is Banaghan &...
read more »