Tetra Pak

For the last number of years, Walsh:PR has supported Tetra Pak, the world’s leading carton manufacturer, in communicating their environmental credentials through below-the-line consumer activation at Bord Bia’s Bloom, Ireland’s largest garden and food festival.

As a supplier to the food and drinks industry, Tetra Pak normally operates within a B2B environment. However, this activity enables them to build brand visibility and have direct interaction with the over 100,000 consumers that visit Bloom annually over the June bank holiday weekend.

Tetra Pak

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