Our Skills

Our skills are used across the full range of communications services. They are available to clients in corporate (B2B) and consumer (B2C) sectors as well as to organisations in the state, charity and not-for-profit areas.

Broadly they are structured into five main areas: 

• Media Relations
• Issue/Crisis Management 
• Business & Creative writing
• Strategic Advice
• Executive Support in managing activities

The full list of skills and how we use them are provided here. While we're not an advertising agency we do manage advertising campaigns for clients who do not routinely advertise.

Media Relations and Evaluation

• Develop extensive contacts and build strong relationships across all media
• Utilise our extensive knowledge of media operations and structures 
• Create campaigns that get brands noticed and link all media strategies back to the client’s marketing objectives
• Provide a full press office service to manage media contacts with client organisations
• Conduct media training programmes to prepare clients for promotional or crisis interviews
• Fully measure and evaluate all media campaigns

Social Media & Digital

• Devise, manage and support digital media marketing strategies and campaigns, from Facebook page promotions, edge rank and advertising to fan engagement and how to build up your following on Twitter 

Consumer PR & Marketing Support

• Deliver inventive stand-alone or integrated consumer campaigns to launch or breathe life back into brands

Issue & Crisis Management

• Create communications plans as well as provide training and executive support for managing issues of any scale
• Provide strategic advice and support for change management programmes and redundancy announcements

Strategic Advice & Executive Support

• Devise, plan, implement and analyse corporate communication programmes for a wide range of  issues and events including- management and business strategy changes, HR issues, awards functions, conferences, annual reports, plant extensions and anniversary events

Creative and Business Writing

• Provide the full range of business writing services- including speeches, copy for brochures, annual reports, leaflets, newsletters
• Script writing for a/v and corporate video production
• Write  online content - including websites, promotional Facebook pages, blogs and online forums
• Prepare and edit press releases, news features, advertorials, reports and statements for print and broadcast media

Public Affairs

• Provide strategic advice and implement communication programmes for issues involving state and community stakeholders
• Assist with introductions to political and civil service influencers
• Ensure that clients are fully briefed and trained for presenting to public forums such as Joint Oireachtas Committees

Design and Print Management

• Manage design and print projects in a variety of styles and within set budgets

Sponsorship Management

• Ensure that sponsorship objectives and needs deliver in terms of ROI and ‘fit’ with the brand or association
• Help to build, grow and manage sponsorships to maximise their full potential

Event Management

• Create and manage memorable and impactful awards ceremonies, product launches, media site tours, charity fun-runs, press conferences, staff engagement events, sales conferences and much more