How much can the Trump brand endure?

Written by Tara Mulvany

If ever there was a brand heading into crisis, it has to be the Trump brand. The privately owned, international Trump Organisation based in New York comprises residential real estate developments, hotels, resorts, residential towers and golf courses in several countries around the world.  Presided over by the Trump family including US Presidential candidate Donald Snr and his children Donald Jnr, Ivanka and Eric.

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