Written by Walsh:PR - January 2020
Health and wellness has been a core focus of our business for over 30 years. We’ve recently been working with Zevo Health, Ireland’s leading workplace wellness provider. They’re on a mission to optimise employee engagement and support mental and physical health in the workplace through face to face wellness programmes and innovative user focused technology.
We supported them in developing a proactive media relations campaign to enhance their profile. To create newsworthy hooks, we developed a selection of content including client case studies, industry insights and employee profiles.
In particular, developing a client case study allowed us to provide third party endorsement of Zevo’s work to the media. This case study was pitched exclusively to the Sunday Times and incorporated into a feature on the growth of the wellness industry in Ireland.
The Zevo Health Index survey was also carried out among 700 workers across various sectors including education, retail, hospitality, health, construction, IT, finance and the public sector. This research provided new insights on work life balance, working hours, wellness benefits, flexibility and the qualities workers look for in an employer. Combined with commentary from Zevo’s team of experts, this research created interest among national media that resulted in an opinion piece by Zevo Wellbeing Director Davina Ramkissoon in the Sunday Business Post, a double-spread feature with Zevo case studies in the Irish Examiner’s Feelgood supplement and an interview on Today FM’s The Last Word.
As a result of the campaign, a number of profile interviews were also secured for Zevo Health CEO, Richard Murphy, including the Sunday Times ‘How I Made It’.