To discourage risky sexual behaviour among young Irish women and to improve consumer recognition of morning after pill brand ellaOne.


Research was carried out with over 2,000 18-24 year olds to understand their attitudes to sex, contraception, emergency contraception and the ‘risky business’ of unprotected sex. The research findings were then leveraged through a 2-month integrated digital campaign with Maximum Media that resulted in on-site articles, a video series, podcast series, social media content and a live event. Reaching an audience of over 785,000, this honest and engaging campaign educated the target audience, got them talking about emergency contraception and increased ellaOne’s market share in Ireland.

Since working with Walsh PR over the past 4 years, they have helped contribute to the year on year growth of our brand and achieve our highest ever market share in Ireland. The Walsh PR team consistently take the initiative with their proactive and efficient ways of working, often going above and beyond to exceed our expectations
Emma Marsh, Senior Brand Manager, ellaOne

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